An institution is a company that disperses a media product for audience consumption. An example of an institute would be Bauer the media publishing company. Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide. 
Magazines are primarily distributed through media companies and then exhibited through newsagents usually local, and because of this, its convenient for customers to pick up a magazine with ease. Music magazines is just one of the many types and genres that are distributed. since my magazine is music-oriented, I thought that the company Vibe might distribute my media product because "Vibe Media is a leading youth-oriented music brand providing entertainment and lifestyle content to the culturally diverse music fans around the world". Since my magazine is aimed at a young audience as well, it would be reasonable for Vibe to distribute my magazine. Vibe is an international company meaning they distribute globally. Furthermore, my magazine is similar to Vibe`s magazine for example I placed a subheading at the very top just above the masthead. This feature is identical to Vibe magazine as they did the same thing. Nevertheless, Vibe is an international media company, and this would be ideal for my hip hop magazine because Hip-Hop has many races as an audience.In addition, I think that newsagents would be a suitable distributor because since my magazine is aimed at teenagers. The young don't work and have a limited finance when compared to working adults so they may not be able to afford prices like subscriptions. Teenagers also might find it more convenient if the newsagent is local, so that they don't have to travel far.
No comments:
Post a Comment