Friday, 26 April 2013

Evaluation question 7- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



In this blog post, I will be looking back at your preliminary task,and explaining what I feel I have learnt in the progression from it to the full product.

When I did my preliminary task. There were several errors in the process. I didn't have the knowledge or expertise of technological programs such as adobe photoshop or indesign. This lack of technological expertise affected my media product greatly since I wasn't able to fully utilise the programs.

In addition, my time management was poor, it also hindered my product development, since I wasn't able to get feedback or ask my teacher to assess my work.

I feel that I improved a lot at my photography. in the prelimary task, my photography skills werent that good, also I didnt really know a lot about taking photos that would be attractive or magnifying. However  it was simpler in the prelimary task because I go to school everyday and have knowledge of the concept, so it was more simpler to understand but what I lacked was a variety of shots. most of the time I just took photos of students working, I did try to add a collection of shots such as photos of the basketball team activities. When compared to the prelimary task, the photography stage for the music magazine was more difficult to some degree as i was forced to come out of my comfort zone and be more proactive. In my prelimnary task I would just take photos of students in the uniform but for my recent media task, I had to plan a photoshoot and invite friends to dress accordingly and genre appropriate

Nevertheless, that was my first time for me using blogger, so I didn't know the vitality of showing my products progress through blog updates.However, the process of production has changed significantly when compared it with my other task. I feel that my time management could have been published a bit more. But it has improved overall. I can use the technological systems better than I did before despite that, I'm not the best at fully using it and could improve my skills and I do not possess the technological prowess I desire.

Also my skills have improved by analysing and being inspired by conventional magazines making photos more effectively and appropriately. my skill sin using technological systems have improved considerably aswell.

Thursday, 25 April 2013

Evaluation question 6- What have you learnt about technologies from the process of constructing this product?

In this blog post, I will be answering my evaluation`s question 6

when creating this media product, I utilised a collection of technological programs and technologies, for example adobe indesign and adobe photoshop. In addition, Ive learnt a lot about these programs, information and tips I didn't know before. they were absolutely imperative for my media products construction and improved my media greatly.

Technologies used:
  • Adobe Photoshop
  • Adobe Indesign
  • Internet explorer
  • Mobile phone(iPhone 4S)

Adobe Photoshop

 Adobe Photoshop is a graphics editing program, that allows me to edit the photo's I'd taken, it was extremely useful in the development of my media product and helped me vastly in adjusting images and photos. It was one the prime programs that created my magazine pages. An example of me using Photoshop`s facilities was when I changed the photo`s effect to a greyscale one. Photoshop made this possible as I was able to manipulate the image on the program.  Not only that on the front cover of my magazine I constructed my format and template, changed the opacity and transparency of certain images and fonts, so that it would maximise readability. This simply wouldn't have been possible without this convenient  technology. However, photoshop isnt built for text and writing like InDesign is, but is more specialised for photos and images.



Adobe InDesign

Adobe InDesign is a desktop publishing software application. This program had a major function in the process of generating this media product. This program allowed me to easily format my template and layout of my article page, with great proficiency and accuracy. It was the basis where my whole magazine was put together. At first, I made the choice of doing all of my pages on Adobe photoshop because I was more familiar with how it operated. However, as time passed and being prompted by my teacher, I had to use InDesign, simply because it turned out to be better with textual data as photoshop is more specialised with handling photos and images. The outcome of this transition from photoshop to indesign was positive.





Internet explorer

Although, Internet explorer had no direct relation in the construction of my media product, it still allowed me to gain inspiration from other hip hop magazines, in  which i leaned and applied the conventions of real media products to my own product. I also used Internet explorer to research real media products and analyse how they use the conventions and why. Nevertheless, without Internet explorer, I may have lacked the sufficient resources for me to research the genre and audience of hip hop.






Mobile phone(iPhone 4S)

My mobile phone also played a part in this as well. With my 8 megapixel camera, it was easy to take photos on the move. However, the quality obviously lacks the high standard of a professional, photo specialised camera. Nevertheless, the phone also has applications that make it convenient. I could use these apps to edit photos like I would on the computer but not with such precision. Furthermore, with the Internet features, I could do research, gain images and more almost anywhere.



Conclusion

Ultimately, I used a collection of different technology and they have all  helped me with my objective of constructing  a Hip Hop magazine front cover, contents page and double-page spread article in a diversity of ways and without it; the end product  that I generated would be noticeably  less professional and of a much lesser quality. Furthermore, It would have also resulted in me being less conventional in my production and showing less cohesive and clear research, planning, skills and evidencing

Evaluation question 5- How did you attract/address your audience?

Evaluation question 5 how did you attract/address your audience



Firstly, I`d liked to establish that my target audience was aimed at primarily teenagers and in this blog post I will talk abut how I attract/address my audience and how I did it. I will refer to the mise-en-scene of my media product


In my photos I used urban fashion to portray the genre of hip hop. The photo below is the fashion sense of a famous hip hop artist. my photo has a similar fashion style when compared to the celebrity. I used conventions from his costume in order to attract my target audience which is the same as the hip hop celebrity.

I used the colours black and white for most of the magazine. these two polar opposite colours are meant to reflect how teenagers can be bright, joyful and happy, whilst also be under stress,depression and despair at the same time. the colours represent the two sides to teenagers.

 I used images of people in the same age range so that my magazine would be more favourable and resulting in the magazine attracting my target audience. I included a picture of a concert, to teenagers it would usually be clearly identifiable that the picture is that of a concert but to other people for example a 40 year old man, they may find it difficult to identify. Although, my media product primarily consists of male photos, I did include some female ones as well so that it attracts the female fans of hip hop as well.



my mode of address in my article page, I used simplistic language brushed with  some sophistication. i did this because it makes my article more professional and also I examined other hip hop articles and tried to adapt their style. Indeed, my target audience are teenagers, so it wouldn't be reasonable for me to you highly sophisticated formal language, I made sure my writing and font were clearly readable and understandable.












Wednesday, 24 April 2013

Evaluation question 4- Who would be the audience for your media product?



Media evaluation question 4 from zachsmythe25

Who would be the audience for your media product?

For my magazine to be successful, it is vital that we establish a specific target audience that I believe my magazine will appeal to in particular and the demographics that we believe would enjoy the film the most through factors such as relating to the photo sand fashion. We believe that the main demographic who would enjoy this magazine are males and females aged between 13 and 28 years old. I chose to pursue and attract the teenage audience because I am a teenager, so this makes the concept of the teenage audience easier to understand as I can relate to it my media products target audience is aimed at teenagers but it wasn't restricted to only teenagers. However I felt that that the elements of my magazine would be most suited to people within this categorical zone. geographically, my audience would be from my magazines country origin- the United Kingdom

why are they are attracted
why are teenagers so interested in this music genre? I am referring to the uses and gratification theory.One of the major reasons why Hip-Hop is so popular with young people, is because of its  association with fashion and other elements such as dance and partying, two activities teenagers take great joy in doing. Furthermore, a lot of the hip hop artists are young, so I applied this to my magazine creating a sense of realism



Feedback
I asked my friends on what they thought about my magazine  I got feedback from my target audience so that I could make further improvements and adjustments if I needed to. this feedback allowed me to identify my magazines negatives and act upon them in my next production. with the feedback, I concluded that although my magazine was quite good and attractive, there were minor changes that  I could have made so that the magazine`s quality is improved overall

How I attract them
 Although, my magazine is somewhat different from a typical hip hop magazine, i used media conventions so that I can attract my target audience. I used teenagers in my photos to attract them so that the audience find it easier to relate to. In most of the photos I used, there were a mix of races, for example I used a afro-british person on the article page, but then used a white british person on the contents page. I used aspects of each race so that i could attract a larger audience.

Tuesday, 23 April 2013

Evaluation question 3- What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?



An institution is a company that disperses a media product for audience consumption. An example of an institute would be Bauer the media publishing company. Bauer Media Group is a multinational media company headquartered in HamburgGermany which operates in 15 countries worldwide.

Magazines are primarily distributed through media companies and then exhibited through newsagents usually local, and  because of this, its convenient for customers to pick up a magazine with ease. Music magazines is just one of the many types and genres that are distributed. since my magazine is music-oriented, I thought that the company Vibe might distribute my media product because "Vibe Media is a leading youth-oriented music brand providing entertainment and lifestyle content to the culturally diverse music fans around the world". Since my magazine is aimed at a young audience as well, it would be reasonable for Vibe to distribute my magazine. Vibe is an international company meaning they distribute globally. Furthermore, my magazine is similar to Vibe`s magazine for example I placed a subheading at the very top just above the masthead. This feature is identical to Vibe magazine as they did the same thing. Nevertheless, Vibe is an international media company, and this would be ideal for my hip hop magazine because Hip-Hop has many races as an audience.

In addition, I think that newsagents would be a suitable distributor because since my magazine is aimed at teenagers. The young don't work and have a limited finance when compared to working adults so they may not be able to afford prices like subscriptions. Teenagers also might find it more convenient if the newsagent is local, so that they don't have to travel far.






Monday, 22 April 2013

Evaluation question 2 - How does your media product represent particular social groups?









How does your media product represent particular social groups?
  • my media product is aimed at male and female teenagers primarily around the age of 13- late 20s, since it is a hip hop genre based magazine, it would be appropriate and reasonable to aim for the same target audience as the hip hop genre. usually its middle-class people or lower class citizens who listen to Hip Hop music, so i started from there.

  • the societal view of teenagers varies at times. teenagers are quite often seen as wild, disobedient and totally lax about everything, I believe this socio economic group are called hedonists. overall they are seen as careless and only want to have fun and a good time. however, there are juveniles who are hard-working, serious about life and determined. I tried to portray the teenagers in my magazine as the latter. the expressions on their faces are meant to indicate that they are hard-working, serious and determined to reach their pinnacles

  • Also teenagers attire is another thing that can be viewed stereotypically. Generally, they wear hoodies and hats. I tried to convey this through some of my photos. Another aspect, teenagers are commonly associated with is sport. I took a photo of a friend with his skateboard to reflect the sport and active theme that teenagers can relate to.


my representation of them
  • I represented the image  teenagers in a much more mature perspective. typically teenagers are seen always lax and disobedient. I represented them as serious people. the males in my magazine are wearing white tees some of their body muscles are showing, this helps portray that they athletic or power hungry. i did this by showing their physicality  I used the photos of people who are within the same age range as my target audience as it wouldn't make sense to place images for example of someone in their late 50s in a teenage orientated magazine .This allows the audience to relate to those people in the magazine making it more captivating



Saturday, 20 April 2013

Evaluation brief

Hello, this is my evaluation briefing. In this blog post, I will outline what I will do and demonstrate in my evaluation.
the questions below will be the main set of questions I will be answering in detail and with precision.
  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. How does your media product represent particular social groups?
  3. What kind of media institution might distribute your media product and why?
  4. Who would be the audience for your media product?
  5. How did you attract/address your audience?
  6. What have you learnt about technologies from the process of constructing this product?
  7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


for a Level 4 which is  16–20 marks  i will have to demonstrate the following skills and understandings:


Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
Excellent ability to refer to the choices made and outcomes.
Excellent understanding of their development from preliminary to full task.
Excellent ability to communicate.


      Wednesday, 17 April 2013

      Feedback/improvements


      







      In this blog post, I will display and evaluate the feedback I have obtained from my fellow media students and more importantly, my target audience who judged my magazine pages.

      To gain feedback for my magazine pages, I asked people from my target audience on what they think about my production.

      Feedback on Double Page Spread
      Using the feedback I got from my target audience, I decided to implement these changes for example one of the people I asked said that "you're magazines front cover should have a more distinct color in addition to the black and white to highlight important aspects". I have changed my front cover so that it highlights the important aspects by adding a red font for some subtitles on the page. This allows it to attract the audience's attention. I used all of the feedback I achieved to make improvements to my magazine.  the most significant improvement i did was the reformatting of the contents page. I saw this as the weakest page out. I have shown images in this blog to show the changes I made to my production.
      


      
      
      Feedback on Double Page(continued)

      Feedback on Front Cover
      Feedback on Front Cover

       Front Cover

      
      Contents Page

      Double Page Spread

      Monday, 15 April 2013

      final version of double page spread

      In this blog post, I will display my final version of my double page article for my music magazine product. I will be identifying the goods and bads of the production and evaluate the production and the process in creating it.


      This is my final version of my double page article and I think its really good. Its my second favorite part of my magazine losing losing to the front cover. I feel as though it looks like a professional magazine cover and it has good conventions applied such as the use of page numbers. Also, I applied the use of quotes effectively, I placed one quote in the middle of text and made the other bodies of text wrap around it. Furthermore, I added a quote and placed in on the main photo, I positioned it so that it doesn't block the image out and so that it gets its own attention.  I like the photo itself, Its an attractive photo and It doesn't seem inappropriate for the genre. In addition, I added subheading at the bottom so that the page looks more conventional. I highlighted it so that it attracts the readers attention and so that it adds color to the page, and reducing the chance of the page becoming boring and dull. I added an "advertisement" element on the photo so that it is more professional, again I made the circular shape yellow so that it attracts the target audience.  Nevertheless, the page is not perfect, there are some spaces that seem unnecessarily empty at the top near the title. This dead space can make the page less attractive.
      

      Sunday, 14 April 2013

      final version of contents page

      In this blog post, I will display my final version of my contents page for my music magazine product. I will be identifying the goods and bads of the production and evaluate the production and the process in creating it.



      I like this contents page because of the color. Although I followed the same black and white house style as the front cover, I integrated some colors into the page such as red. Also, I think the background image is very good, the colors and the photo itself were an ideal choice for this page. I placed images by the bottom to illustrate what other kinds of articles are inside the magazine, just like a real professional magazine content page would. Furthermore, I placed page numbers onto the images making it clear what page these images relate to which would make navigation much easier. Nevertheless, I think that the layout could have been much better. I did add the conventional features like the "features" section  but I feel as though I could have added more conventions to the page.

      Whilst making the contents page, I rushed a little so somethings are out of place. .




      Saturday, 13 April 2013

      final version for front cover

      In this blog post, I will display my final version of my front cover for my music magazine product. I will be identifying the goods and bads of the production and evaluate the production and the process in creating it.

      I really like this front cover because it looks conventional and attractive. This has got to be my favourite part of the magazine. I like the template because it is well set out and The format isn't messy.  It includes generic magazine features such as a list of celebrities/music artists. The text is easy to read and stands out.  I included an barcode and a magazine edition date to make it more of a professional magazine standard. I placed a subheading just above the main heading/title because it filled the dead space and emphasised the conventional look of the magazine. I decided that to go with the colours of black and white, because a lot of Hip-Hp magazines usually include dark or bright colours such as black and white. Therefore, I made my magazines concept colours black and white, also because these two colours are very easily readable when put on each other. Furthermore, the colours of black and white coordinate well with my front covers colours. For the main subheading "the revival of Ken Rebel" i placed the black font on a white background and the white font on a black background, optimising the readability and attractiveness. The photo itself is quite good, it applies gaze theory effectively and is appropriate to the genre. The poses in the photo look "cool" which Hip-Hop artists are seen to be or want t be seen as. However, the cover is a little blurry when printed out, this could be due to the greyscale effect or because of the quality of the camera I used. Next time, I will have to take better quality photos.

      Creating this front cover proved to be difficult in some ways, finding the right picture that I approved of took some time, and also I didn't really have the expertise of the programs like Adobe photoshop. Also, I should have managed my time more effectively, as I had to rush at some points in the process

      Wednesday, 10 April 2013

      Development of double page article

      In this blog post, I will talk about my double page article developments,the positive and the negative points and how and what I improved through each draft



      Draft 1
       
      This was my initial layout for my article. it is not complete yet, but I am just showing the base layout of the page. I had planned on putting the main body of text in 2 or 3 columns on one side of the page and placing a A4 sized picture on the other half covering the page. I decided to add a caption on the photo "Ken Rebel @ 10:00 02 Arena". I added this to induce a sense of realism and distinctiveness for my magazine article because I havent really seen this use of captions often for it to be considered generic or conventional. Additionally, I followed the same housestyle colours as the two previous pages, black and white, this makes the template colours more consistent.


      Draft 2

      This is my improved version of the contents page. I had made some major modifications to the previous version, for example the template, I have changed it so that the Main image is in the middle of the double page spread. I did this so that I could induce a sense of uniqueness and distinction. This type of housestyle is not used typically. I also add a quote "all I want is success". This is a conventional trait many magazines apply to their own articles.






      Draft 3

      After much time and consideration, I chose to revert to the original draft but improve and adjust it more. For example I added a caption that the columns of text wrap around and I added a simple but conventional feature page numbers. I chose this style of layout because it looked more professional and it appealed to me more than draft 2`s layout did.

      Friday, 5 April 2013

      Development/Construction of Contents page

      In this blog post, I will talk about my contents pages developments,the positive and the negative points and how and what I improved through each draft


      Draft 1

      For my first draft of the contents page, I tried to go for the simplistic look. I followed the same template colours of grey scale as I did with the front cover. I added a huge contents heading in an vertical position on the right hand side and I had changed the opacity/transparency level so that the white almost fades in and makes it look cool. I made the subheadings of each paragraph blue, so that it increases readability and also because there needed to be some colour on the page apart from black and white. the negative aspect about this production is that there is no pictures excluding the background image. I like the background image because the flag represents the hip hop genres country origins and the two people at the front are hi hop artists, although this will be quite difficult to tell, since it is in black and white and you cant see the faces at all. Furthermore, it doesn't have enough contents like a typical contents page would.



      Draft 2
      This is the improved version of my contents page, I had adjusted it a lot to make it better in many ways. for example although the subheadings were blue, some were still difficult to read, so I changed some to blue and red and added a stroke of white. by doing this, I used the colours as well as the American flag in the background to represent and imply the origins of Hip-Hop. In addition, I added photos and images to make it more attractive and presentable. Within each photo, I placed a page number and changed the transparency level so that it doesn't stand out too much to take the readers focus off the photo and it also has quite a positive effect on the overall contents page. Nevertheless, I added more contents to make it more generic to a professional contents page. also, I added a regulars section to make it appear like a contents page. I also placed the title of the magazine "Urban Beats" at the top of the page just to make it clear what the magazine`s title was and make it more recognisable.

      Monday, 1 April 2013

      the rest of my photos


      This blog post relates to the remainder of all photos taken previously. These are some of the photos that I`ve taken which are up for consideration. I have yet to decide whether or not to put them in my magazine. I'm also in the process of deciding where exactly I should position my photos and images in my magazine. For example the contents page. In relation to all the pictures below, I think that  fashion is appropiate to the genre and can be attractive for the viewers.
       
      Photo 1

      This picture displays a man in a studio. I took this picture at a small studio. I think the picture could be used as a contents page image. Its a good image because it has musical aspects such as the speakers and the tuner. I wouldnt use this picture as a front cover main image because it doesnt really attract a viewrs attention, however I would use it as an image that is placed on a contents page.
      
       






       
      Photo 2   
                                                                   
      I really like this photo because it has a cool theme to it. it applies gaze thoery well and attracts the audience`s eyes. However, the only problem is that there isnt much colour which can make it dull to some people. I took this photo at a concert last year. the photo is appropiate to the hip hop genre because it clearly shows two rappers on a stage and has the American flag behind them representing the origins of the genre. For me, this image is a type of photo that is used in the background, not as a front cover or articles main image.
                                             
       
       
      Photo 3 
       
      This photo is a two-shot and shows two people wearing an urban attire and this is appropiate because my magazines name is "Urban beats" and hip hop genre usually promotes or displays urban fashion. I like this photo because of the greyscale effect and the poses that the people in the photo make. It is attractive and would act as a good, appropiate front cover image.
       
                                              
       
       
       
       
      The following photos were all taken at a preorganised mini-photoshoot by myself:
       
      Photo 4
       
      I like this photo becuase of the pose the person in the photo does. I think this would act as an ideal image for either the front cover image or the double page spread image, becuase its an attarctive photo. I adjusted the brightness of the photo so that it catches the readers eye.
       
       
       
       
       


      Photo 5

      I prefer this photo above all the other simply because of the grey scale effect and the fact that theres three people which is an element that is not often seen in Hip- Hop  magazines. It would go well well with my magazies concept theme colours- black and white. Furthermore, I like how the model in the phot, is looking directly at the reader, I think it applies gaze theory effectively and appropiately, I believe this photo would work best as a front cover image because its attractive and thats what a front cover needs to be. However, the only negative about this photo is that the effect makes the photo a bit blurry or this could be due to the fact that I zoomed in when editing the image.



      Photo 6

      this photo is the original photo of the one above. I havent made any modfications or adjustments to this one. Firstly, the people in the photo look far away and the wall behind has wires that ruin the photo. I edited the image by cropping out some of the background, also I optimised the size of the cropped image so that the people in the photo looked closer. Afterward, I added the greyscale effect
       




      
















      Thursday, 28 March 2013

      Development/Construction of Front Cover

      In this blog post, I will talk about my contents pages developments,the good the bad points and what I improved through each draft

      First draft

      This is my first completed draft for the front cover. I decided to call the magazine "Urban Beats" because the word hip hop is often associated with the term urban and I also used the word "beats" to represent the music concept theme. I used that particular font because it looks attractive and if it is observed more closely at the base of the text. the outlines look like skyscrapers and a city. This emphasises the "urban" aspect of the magazine title and the hip hop genre
      however, I may change the front cover photo simply because on of the main conventions of hip hop music magazines is that the photos are usually close ups, not full body scale like the on that I used here.






      Second draft

      After outlining the negatives on the first draft, I decided to change my front covers main image and mostly revamp the whole front cover. I did this because the heading appeared a bit tacky and cheesy, also many people were not able to see the titles main feature (the outline that looked like a city)so this defeated the purpose of it being there. I chose to go with a more simplistic yet attractive and cool approach and change many of the fonts. I made the bar code smaller so that it wouldn't take up any unnecessary space that could be used by other more important features. I added a lot more content than before for example i added more subheadings, an edition date and a celebrities features list. these all made the magazine front cover more conventional and attractive. I decided to go with the black and white approach because it fitted in well with my grey scale photo. For the centre piece of text "the revival of Ken Rebel" i placed the white font on a black background and the black font on a white background , making the font more easier to read and because it stood out, it added a sense of importance to the title. Furthermore, I added a small subheading at the very top to add a more conventional look and to fill up the dead space.


      Third draft

      This is my fourth draft. after much consideration, I chose to revamp the layout because i had to change the photo. the reason I changed the photo was because the previous one was pixelated, blurry and lost some of its colour. I changed where some of the subheadings were because they were blocking the photos models, which would make the magazine less attractive. In addition I added a price tag in a bright blue font. This adds a more conventional look and the bright blue adds more colour to the page making it more attractive. Furthermore, i added a blackberry barcode for a more reinforced conventional look and to make it look more professional.








      Fourth draft

      This is my fourth draft and possibly my best yet. I fixed some of the small problems with the second draft. for example I made the centre text "The revival of Ken Rebel" much bigger and move its position further upwards. This action makes the text more readable and it makes it more captivating, since I want that piece of text to be the first thing a reader sees apart from the main title and photo. I moved some of the subheadings that were previously covering the photo`s models bodies making the photo more presentable. I chose instead of my third draft because the photo seemed to be a better choice as it looked more conventional and Hip-Hop appropiate










      Tuesday, 26 March 2013

      Research on the Hip-Hop audience

      In this blog post, I am going to look at the musical genre commonly known as hip hop and its audience, in detail. I am going to explore the types of people who listen and enjoy the Hip-Hop musical culture. I will use the "uses and gratification" theory in order to promote a better understanding of why people enjoy the hip hop culture. In other words, I will be using an audience centred approach as a basis upon which to analyse exactly why so many millions of people are captivated by this genre. Some of the information below is taken from the internet for example wikipedia. I felt taht this information was important for my research.

      Hip hop music, sometimes also called rap music, is a musical genre consisting of a stylised rhythmic beat that commonly accompanies rap, a rhythmic and rhyming speech that is sung or chanted. It`s influence as part of hip hop culture dates back to the 1970s and it originated from an African American community in New York City during this era. Since its origins are Afro-American, people are often surprised by the fact that its audience is not only restricted to young Afro-Americans, but consists of a global and diverse ethnic range. 

      This contrasts with the sterotypical portrayal that has often been perpetuated by the media, more and more artists of different origins  continue to create new styles and innovations of the music, For example Eminem and Devlin, (the former being American and the latter being English). And, it was this influx of multicultural/multiracial artists, that has encouraged audiences from different origins. The typical age range of s hip hop audience is from 13 to late 20s, although this is not to say that the audience are restricted to this age group.


      One of the major reasons why Hip-Hop is so popular with young people, is because of its  association with dance and parties. The popular innovation of dance, break dancing, is commonly related to this musical genre. Break dancing  is a style of street dance that originated among African American and Latino American youths in New York City during the early 1970s. It is no mere coincidence that break dancing and hip hop both became popular during the same time period, the same country and amongst the same audience age range-

      Hip Hop magazines appeal to their audience through their contents because  hip hop artists  tend to be young, charismatic, fashionable and cool, characteristics which a juvenile audience can relate to. Some of the reasons that people like hip hop include:
      • Diversion/escapism-sometimes, people just want to take their minds off stressful things such as school and the often overwhelming responsibility of school work. People see music as a therapeutic way to relieve their stress, while others find that they can relate to hip hop artists who talk about their past life struggles
      • Personal relationships- this is another reason why people enjoy hip hop music since a lot the songs generally refers to the artist`s relationships, thus giving the audience a sense that the artist is confiding in them and really reaching out to them. 
      • personal identity- Fashion plays a big part in the hip-hop scene just as fashion plays a big part in a lot of peoples daily lives, typically teenagers. Some fashion trends even originated from Hip Hop. 
      All of these factors are used in music magazines as a way to express personal identity.  There are fashion sections in most music magazines and this is another example of how magazines appeal to their audience through their contents




      Fonts and styles for magazine

      In this blog post, I will talk about the font styles that I used and how choice the right style that would fit in my magazine. I will display pictures of the several fonts that I used.




      This was the  first title I used in my magazine drafts. I liked the appearance of it and also if closely observed, the outlines from the base of the text look like city buildings ans skyscrapers. However, I didn't approve of it because it looked tacky and cheesy to some degree. Also, when I place the image on my magazine, the "city outline" at the base isn't very clear.Furthermore, the fill/colour effect of the font being "scratched" makes the font harder to read





      This is the font I chose after considering the weaknesses of the previous font style. I really like this font because it looks simplistic and attractive. Its easy to read and stands out on the page.



      This was my first choice of font style for my front cover`s main subheading . I liked this style of font it gave a "western" look and it relates to the name  jay "west". However, just like my first choice of title, it looks quite tacky, also it does not seem appropriate to the genre
       
       
      
      


      After some time, I chose to choose the same font style as the title`s, so that I was producing a consistent font type and  housestyle. I prefer this font more because it stands out better, also I plan on placing this font on a white background, so that it stands out more on the page and magnifies the readers attention straight ways.
       
       
       I liked and approved this font because it had a fancy look to it and looked quite attractive. However, the small and slick font make it stand out less when compared with other bold fonts.
      I chose this font instead of the previous one because it seemed more genre appropiate and conventional. the previous font style was fancy and well the genre of hip-hop is not usually related to or referred to as being "fancy". So I decided to chage it to this which I believe looks much better and also creates a consistent housestye for the magazine.

      Sunday, 24 March 2013

      inital ideas/drafts for front cover contents page and double page articles

      These screen shots are my initial plans for my front cover, contents page and double page spread article. They are quite brief but they provide the primary base template and layout for my project

       

      This is my plan for the front cover,I think that its layout has some conventional features for example, the main image that serves as centre on a magazines front cover. I intend to use a photo that applies gaze theory so that it makes the magazine cover attractive and magnifying




      This is the initial plan for my double page spread article. I tried to produce a typical but simultaneously distinctive house style/template which proved to difficult in some cases. However, for this plan, i did not include page numbers which is a huge conventional aspect of magazines, so I will will have include that in the actual product.









      I drew some inspiration from this magazine article because I found it interesting how the magazine is constructed so well and I liked how the simplistic set of colours coordinated so well.







      This image is the initial plan for my contents page. I think its a good layout, has conventions applied , however it follows a simplistic and generic layout, I will have to innovate it and make it better.